If they offered this course in Canada, I might be tempted!
Central Michigan is one of 12 schools in the States involved in a sports management course that involves learning the NASCAR ropes!
4 Central Michigan students are working this term with NASCAR, which touts itself as the only sports league that immerses college students in the sports business world.
The program is expected to add more schools next year.
“The point is to give students some real-world experience working with a top sports organization,” said Steve Adler, a CMU sports management instructor and faculty adviser of the NASCAR program. “To have that experience is going to do nothing but help these students land jobs.” , Steve added.
The program is like an internship. It teaches sports marketing through case studies and projects based on challenges facing NASCAR, its partners, tracks and other businesses in the industry.
It also puts schools in direct competition to win a grand prize trip to NASCAR’s All Star Race in Charlotte. NASCAR will announce this week the school that wins the all-expenses-paid trip to meet with NASCAR executives and drivers.
“This is an opportunity for students to gain direct experience working in the sports industry,” stated Sarah Werden, a consumer marketing account executive for NASCAR. “They are working on their career while they are still in school. How many college students get to say they worked for NASCAR?”, Werden continued.
Not too many, that’s for sure!
Wouldn’t you love to see this opportunity offered sports marketing students at a Canadian University?
Thanks to the Detroit News and “Jayski’s” for the quotes.