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I just did some analysis and research of the UFC’s perceived market share vs that of its many competitors.

Let it be known that by the end of 2008, Zuffa’s piece of the pie will seriously dwindle to a much smaller percentage with K1-Dreams and HDNet Fights gobbling up a large chunk.

If Mark Cuban is able to get a favourable ruling on his suit vs the UFC in Texas, which then is abided by the courts in Nevada, it will be huge for Randy Couture and HDNet Fights.

First off, Couture’s legal costs may be picked by Cuban in not only Texas but also in Nevada. If the UFC was planning on cleaning out Couture’s bank account by tying up his funds in legal battles (thus forcing him to return to the Octagon) Cuban’s deep pockets will most likely save Couture a lot of financial grief.

Second, if the courts rule that Couture’s contract truly ends in Oct 2008, rest assurred that HDNet Fights will be the network that airs Coutures next bout (most likely vs Fedor).

If that happens, HDNet and everyone involved will stake some serious ground on the MMA landscape and we may end up having a new BIG player in town.

Remember, the UFC has legal battles other than those with Couture. There is the one against the former owners of Pride, the shady one with Xyience’s bankruptcy proceedings, etc. I will more on all of these legal battles this Thursday on ‘The Showdown’ as I will be joined by Adam Swift from MMAPayout.com, the industry leader on the business of Mixed Martial Arts.

Things are about to get interesting over the next few weeks.

Ciao for now,

Showdown Joe

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