The ongoing trend seems to be the quirkier the ad, the more memorable it is. But now with all the Old Spice, Gillette, and Dairy Queen ads that just contain the most random things, they all seem to blend into one big commercial don’t you think? (PS: the guy from the DQ ads is the same guy that was in the random Gillette ones.) The approach to advertising they’ve taken (and it’s obviously worked) is that they aren’t trying to inform you about their product or services, they just want you to think they’re cool.
Now, this site I’m going to link below contains an ad that has a lot of that ‘random factor’ the others businesses I mentioned have, but this one seemed a whole lot fresher to me. Maybe it’s because it’s from a company I’d never heard of before today, maybe it’s because they had 90 seconds on the web to get their message across instead of the 30 that TV commercials are limited to, or maybe I just loved the machete/creating jobs part with Alejandra. (you really need to watch it to understand that last part)
http://www.dollarshaveclub.com/
Either way, this brilliant ad makes me want to buy their product. And that’s coming from a guy who rarely shaves – the last time I went any less than full-beard was after Game 7 of the Cup finals last year. Skimming through the legal jargon, it doesn’t seem they ship to Canada, but I imagine it won’t be too long before they try to tame the wild facial hair north of the 49th!
-tom
