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Letter to the Editor

On behalf of staff and volunteers of the United Way of Sault Ste. Marie I would like to thank individual and corporate donors, as well as our sponsors for the tremendous support of the 2011 United Way campaign. I would also like to thank Campaign Co-Chairs Bud and Tiana Wildman and the Campaign Cabinet for their exceptional effort during the past year. With demand for United Way funded programs and services increasing each year, we rely on the generosity of the community to enable us to create impact with respect to our identified focus areas of “From Poverty to Possibility,” “Healthy People, Strong Community” and “All that Kids Can be.” While we strive during the campaign to effectively communicate how funds donated to United Way are distributed, there still appears to be some misconception regarding this issue. For each dollar donated to United Way of Sault Ste. Marie, 18 cents are used for campaign and administrative expenses and 82 cents support local programing. Campaign and administrative expenses include such items as office rent, utilities, staff salaries & benefits, insurance, local advertising, campaign brochures & pledge forms and training & development for staff & volunteers. Funds donated by residents and businesses in Sault Ste. Marie are allocated to programs and services in Sault Ste. Marie by community volunteers, while funds donated by residents or businesses in the district are allocated to district programs and services by district volunteers through the District Grants Program. In 2011, for each dollar donated to the United Way of Sault Ste. Marie, 48.7 cents were distributed to programs and services in the “Healthy People, Strong Community” focus area, 18.2 cents were distributed to programs and services in the “From Poverty to Possibility” focus area and 15.1 cents were distributed to programs and services in the “All That Kids Can Be” focus area. Audited financial statements are available on line at www.ssmunitedway.ca.
Change starts here.
Gary L. Vipond
Chief Executive Officer
United Way of Sault Ste. Marie

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