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Calgary is launching an advertising blitz complete with a song that says “We are not all cowboys.”
The city is trying to change its reputation and attract workers as it faces a looming labour shortage.
The campaign uses the slogan — “Calgary. Be Part of the Energy.”
I’ll be honest when I moved to Calgary 16 years ago from Vancouver, I was totally prepared to wear cowboy boots thinking that it was a cowboy town. Not to paint the beautiful Cowboys and Cowgirls we DO have in a bad light… but Calgary is only “Cowboys” during Stampede! The pride and love this city has is truly unbelievable. I said it early on when I moved here that Calgary IS unique with a Cowboy taste but the whole bottle is what counts and in my mind Calgary is full of Energy. It’s a big city but a small community that looks after each other! Why wouldn’t you want to move here!!
I LOVE THIS CITY!
Bonus Code: Cowboy